Shoppers in the US who strongly desire Black Friday deals and discounts in 2017 has elevated to absurd new levels. This is evidenced by a joke that went viral which transformed into a disturbing recent trend to assist shoppers in beating Walmart and other large retail store crowds by being disguised as temporary holiday employees. It began with the Twitter user @OverlyLiked announcing he wants to sell his Walmart employee vest for $100.
“I’m selling this Walmart vest for $100,” he wrote. “Use it to skip the line during Black Friday. You can even walk in, grab what you want, and walk out.”
“I’m selling this Walmart vest for $100,” he tweeted. “Use it to skip the line during Black Friday. You can even walk in, grab what you want, and walk out.”
I’m selling this Walmart vest for $100. Use it to skip the line during Black Friday. You can even walk in, grab what you want, and walk out🤷🏾♂️. pic.twitter.com/Q0UyDHUeU0
— 6’4 (@OverlyLiked) November 20, 2017
Even though this tweet was reportedly meant to be a joke, and earned @OverlyLiked over 30,000 re-tweets and nearly 80,000 likes, it was not long before he was offered real requests to purchase his vest.
“The popularity of the tweet really did not surprise me… What shocked me was the news coverage of that,” @OverlyLiked stated to RT, and explained that aside from the bidders, numerous media outlets sought him out wanting to cover the story.
Lol people really been trying to buy the Walmart vest. It was a joke i don’t even own a Walmart vest. pic.twitter.com/WFnhEAaNWZ
— 6’4 (@OverlyLiked) November 21, 2017
But @OverlyLiked’s now would-be buyers who were disappointed didn’t have to wait that long for other offers to be made. It seems that current and former employees of Walmart caught on quick to the idea and started offering to sell their own uniforms in earnest…
Going out for Black Friday?
Pick up this Walmart vest for $30!
— Fat Kid Deals (@FatKidDeals) November 21, 2017
— benneth (@KennethRaw) November 20, 2017
Other big chain store employees also wanted to get in on the employee vest selling action; such as Best Buy…
Now I know them Walmart vest seemed like a good deal ,but I got these Best Buy joints going for $110 walk right in , skip the line , and take whatever you want !! pic.twitter.com/eVzML3RYbQ
— Teezy (@Jayteeezyyy) November 22, 2017
Meanwhile, others decided to go out searching for them…
If anyone works or has worked at Walmart and has an employee vest..please let me buy it. I’m tryna test something out black Friday.
— scythe (@FuckDae) November 22, 2017
However, Walmart apparently caught on to this new hustle, and has informed its employees to ‘question’ anyone they spot wearing one of their employee vests, whom they don’t recognize.
this spread so fast that at the manager meeting today we were told that if we see anyone we don’t recognize on thursday/black friday wearing a walmart vest, to question them. 😂😂😂😂 https://t.co/IEA9CTFrkQ
— Emily Gould (@emg_emily) November 21, 2017
The American tradition of ‘Black Friday’ has become more intense during recent years as large retail stores seek to fend off the approaching ‘Cyber Monday’ when shoppers make all their purchases online ( such as Amazon) instead of dredging through massive crowds at Best Buy, Walmart or any other big retail stores. Retailers usually open late on Thursday night, before the holiday even ends, to offer huge discounts, prompting chaos nationwide as many videos and stories emerge of shoppers fighting with each other for the cheapest prices on anything from widescreen TV’s, to blenders , or even underwear. The Black Friday insanity was perhaps best encapsulated by this meme that was making the rounds a few years ago: