{"id":43705,"date":"2017-10-06T21:13:06","date_gmt":"2017-10-06T21:13:06","guid":{"rendered":"http:\/\/www.theaegisalliance.com\/home2\/theaegis\/WP\/?p=43705"},"modified":"2026-08-26T07:18:36","modified_gmt":"2026-08-26T14:18:36","slug":"legal-marijuana-revenue-stop-wildlife-crime-im-not-medicine-billboards-at-same-place","status":"publish","type":"post","link":"https:\/\/theaegisalliance.com\/fr\/2017\/10\/06\/les-recettes-fiscales-liees-au-cannabis-legal-permettent-de-lutter-contre-le-braconnage-panneaux-publicitaires-je-ne-suis-pas-un-medicament-au-meme-endroit\/","title":{"rendered":"Legal Marijuana Revenue, STOP Wildlife Crime \u00ab\u00a0I&rsquo;m Not Medicine\u00a0\u00bb Billboards at Same Place"},"content":{"rendered":"<p>A photo was taken in <a class=\"profileLink\" href=\"https:\/\/www.facebook.com\/pages\/East-Lansing-Michigan\/112133118803375?fref=mentions\" target=\"_blank\" rel=\"noopener noreferrer\" data-hovercard=\"\/ajax\/hovercard\/page.php?id=112133118803375&amp;extragetparams=%7B%22fref%22%3A%22mentions%22%7D\" data-hovercard-prefer-more-content-show=\"1\">East Lansing, Michigan<\/a>. One billboard is by\u00a0<a class=\"profileLink\" href=\"https:\/\/www.facebook.com\/Weedmaps\" target=\"_blank\" rel=\"noopener noreferrer\" data-hovercard=\"\/ajax\/hovercard\/page.php?id=191821183380&amp;extragetparams=%7B%22fref%22%3A%22mentions%22%7D\" data-hovercard-prefer-more-content-show=\"1\">Weedmaps<\/a>\u00a0speaks of the revenue generated by Legal Marijuana in Colorado; while the other says to STOP Wildlife Crime and \u00ab\u00a0I&rsquo;m not Medicine\u00a0\u00bb about wildlife such as a Rhinoceros, a billboard by the\u00a0<a class=\"profileLink\" href=\"https:\/\/www.facebook.com\/worldwildlifefund\/?fref=mentions\" target=\"_blank\" rel=\"noopener noreferrer\" data-hovercard=\"\/ajax\/hovercard\/page.php?id=15687409793&amp;extragetparams=%7B%22fref%22%3A%22mentions%22%7D\" data-hovercard-prefer-more-content-show=\"1\">World Wildlife Fund<\/a>. Great Message.<\/p>\n<p><a href=\"https:\/\/theaegisalliance.com\/wp-content\/uploads\/Animal-rights-and-legal-marijuana-revenue-billboard-image-east-lansing-michigan.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-43706\" src=\"https:\/\/theaegisalliance.com\/wp-content\/uploads\/Animal-rights-and-legal-marijuana-revenue-billboard-image-east-lansing-michigan.jpg\" alt=\"Dual billboards in East Lansing, Michigan, showcase contrasting messages. The top billboard, sponsored by Weedmaps, states that legal marijuana generated hundreds of millions in taxes for Colorado. The bottom billboard, featuring a rhinoceros, reads &quot;I AM NOT MEDICINE&quot; and promotes the &quot;STOP WILDLIFE CRIME&quot; message by World Wildlife Fund.\" width=\"540\" height=\"960\" \/><\/a><\/p>\n<p><em><strong>Image Credit:\u00a0<a class=\"profileLink\" href=\"https:\/\/www.facebook.com\/profile.php?id=100007066957611&amp;fref=mentions\" target=\"_blank\" rel=\"noopener noreferrer\" data-hovercard=\"\/ajax\/hovercard\/user.php?id=100007066957611&amp;extragetparams=%7B%22fref%22%3A%22mentions%22%7D\" data-hovercard-prefer-more-content-show=\"1\">Joseph Peeler<\/a><\/strong><\/em><\/p>\n<h4 style=\"text-align: center\">What the Numbers Behind Each Billboard Show Today<\/h4>\n<p>The two messages photographed side by side in East Lansing have both held up in the years since. The Weedmaps billboard pointed to the tax money that legal cannabis was generating in Colorado, and that figure has only grown. Colorado, where regulated sales began in 2014, has now collected more than $3.22 billion in cumulative marijuana tax and fee revenue through June 2026, according to the state&rsquo;s Department of Revenue. Annual collections peaked in 2021 and have cooled since, but the broader point the billboard made remains accurate. Nationwide, legal cannabis states have together reported roughly $29 billion in tax revenue since the first adult-use markets opened.<\/p>\n<p>The World Wildlife Fund&rsquo;s \u00ab\u00a0I&rsquo;m Not Medicine\u00a0\u00bb message has aged just as well. The campaign&rsquo;s core claim \u2014 that rhino horn has no proven medicinal value \u2014 reflects the scientific consensus, since rhino horn is made of keratin, the same protein found in hair and fingernails, and demand driven by traditional-medicine myths continues to fuel poaching. The juxtaposition this post highlighted still lands: one sign celebrating a regulated, taxed, legal market, the other warning against an illegal trade that pushes species toward extinction.<\/p>\n<div class=\"epyt-video-wrapper\">\n<div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_20556\"  width=\"480\" height=\"270\"  data-origwidth=\"480\" data-origheight=\"270\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/pF-noYYHklk?enablejsapi=1&#038;origin=https:\/\/theaegisalliance.com&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"What I Found in Africa (Rhinos) - Yao Ming\"  src=\"https:\/\/i.ytimg.com\/vi\/pF-noYYHklk\/maxresdefault.jpg\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div>\n<\/div>\n<p>The AEGIS Alliance keeps this record on file as a snapshot of two very different approaches to what societies choose to value and protect. For more on the cannabis side of that ledger, see Northern Michigan University&rsquo;s <a href=\"https:\/\/theaegisalliance.com\/2017\/11\/10\/michigan-university-becomes-first-to-offer-marijuana-degree\/\">Medicinal Plant Chemistry degree<\/a>, the <a href=\"https:\/\/theaegisalliance.com\/2016\/01\/16\/medical-marijuana-benefits-and-the-us-government-patent\/\">U.S. cannabinoid patent<\/a>, and our <a href=\"https:\/\/theaegisalliance.com\/category\/news\/activism\/\">Activism<\/a> coverage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Side-by-side East Lansing billboards: Weedmaps touting Colorado cannabis tax revenue, now past $3.22 billion, and the WWF telling the world a rhinoceros is not medicine.<\/p>\n","protected":false},"author":1,"featured_media":43706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191912,23,21,24],"tags":[183,72,192925,192926],"class_list":["post-43705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activism","category-international-news","category-news","category-us-news","tag-cannabis","tag-marijuana","tag-weedmaps","tag-world-wildlife-fund"],"jetpack_featured_media_url":"https:\/\/theaegisalliance.com\/wp-content\/uploads\/Animal-rights-and-legal-marijuana-revenue-billboard-image-east-lansing-michigan.jpg","_links":{"self":[{"href":"https:\/\/theaegisalliance.com\/fr\/wp-json\/wp\/v2\/posts\/43705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theaegisalliance.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theaegisalliance.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theaegisalliance.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theaegisalliance.com\/fr\/wp-json\/wp\/v2\/comments?post=43705"}],"version-history":[{"count":5,"href":"https:\/\/theaegisalliance.com\/fr\/wp-json\/wp\/v2\/posts\/43705\/revisions"}],"predecessor-version":[{"id":1198301,"href":"https:\/\/theaegisalliance.com\/fr\/wp-json\/wp\/v2\/posts\/43705\/revisions\/1198301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theaegisalliance.com\/fr\/wp-json\/wp\/v2\/media\/43706"}],"wp:attachment":[{"href":"https:\/\/theaegisalliance.com\/fr\/wp-json\/wp\/v2\/media?parent=43705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theaegisalliance.com\/fr\/wp-json\/wp\/v2\/categories?post=43705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theaegisalliance.com\/fr\/wp-json\/wp\/v2\/tags?post=43705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}