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Flash Mob Steals $30,000 in Merchandise from Wisconsin Store

PLEASANT PRAIRIE, WISCONSINA flash mob of 10 people got away with merchandise worth up to $30,000 from a North Face store in Wisconsin last week. The flash mob thieving incident happened on Monday night in Pleasant Prairie, Wisconsin.

Police Chief David Smetana said, “The 10 men entered the store with purpose. They were gone from the store within 30 seconds.”

“They knew exactly which area they were going to approach in the store, which clothing items they wanted,” Chief Smetana mentioned.

Surveillance footage captured the incident. The store reported that there weren’t any injuries, and none of the outdoor gear store employees were confronted by the men, according to police.

According to Chief Smetana, investigators are working with other police departments where similar incidents have happened.

Smetana added that similar incidents have occurred in that area before, but said the other acts were “not to this level.”

“They grab as many items as they can, and they leave the store in multiple vehicles,” Smetana stated. “If you’re lucky enough to catch one of them, the other ones have gotten away at that point.”

Video and source courtesy of

Kyle James Lee

Majority Owner of The AEGIS Alliance. I studied in college for Media Arts, Game Development. Talents include Writer/Article Writer, Graphic Design, Photoshop, Web Design and Development, Video Production, Social Media, and eCommerce.

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